Group Event Sales Leverage the hotel's large, renovated meeting spaces to target corporate planners and associations near MSP, offering comprehensive bundles that include catering, AV, room blocks, and shuttle access to the airport and Mall of America.

Loyalty Upsell Capitalize on IHG Rewards Captain's Lounge by crafting targeted offers for elite members to drive direct bookings and higher spend through loyalty programs and exclusive perks.

Transit Leisure Packages Create branded leisure and transit bundles that combine airport and Mall of America shuttles with easy access to light rail and local attractions, appealing to families, tour groups, and business travelers seeking convenience.

Airline Partnerships Explore airline and crew accommodation partnerships, using the on-site aviation history theme and proximity to the airport to position the property as a preferred stopover for airline staff and travel organizations.

Digital Marketing Optimization Utilize the property's digital marketing stack to optimize direct bookings through targeted campaigns, analytics-driven offers, and retargeting, reducing reliance on third party channels.