Strategic Location Target business travelers and event planners leveraging proximity to Mall of America and MSP Airport, with shuttle service and easy access to light rail for seamless corporate travel, meetings, and entertainment itineraries.

Event Capabilities Promote the extensive 18,000 sq ft of renovated event space and on-site meeting facilities to corporate clients, associations, and regional conferences seeking convenient airport-adjacent venues.

Loyalty Advantage Leverage IHG Captain's Lounge and elite member amenities to upsell to loyal travelers, corporate accounts, and incentive programs, highlighting enhanced breakfast, hors d'oeuvres, and cocktail offerings.

Wellness & Experience Position the property as a wellness and leisure hub with 24-hour fitness, saline pool, hot tub, sauna, and wildlife refuge proximity to attract extended stays, destination retreats, and family or group market segments.

Tech & Analytics Utilize existing tech stack and analytics tools to optimize target marketing, track occupancy, and tailor offers for corporate groups and event organizers, enabling data-driven outreach and performance measurement.