Expansion in Asia With recent recognition as the Best Airport Hotel in Asia and a strong presence at Changi Airport, there is a growing opportunity for sales expansion in the Asian market where Crowne Plaza has established a strong foothold.

Promotional Campaigns Crowne Plaza's innovative promotions such as 'Bring Your Bestie' offer a unique blend of work and play, presenting a promising opportunity to target travelers looking for distinctive experiences and deals.

Key Personnel Influence The appointment of experienced professionals like Greg Gubiani as General Manager and Mark Ledesma as executive chef showcases a commitment to excellence, piquing the interest of potential clients seeking quality service and leadership.

Strong Brand Recognition Consistent recognition as the world's best hotel and airport hotel reaffirms Crowne Plaza's reputation for excellence, presenting a compelling sales proposition to clients who value award-winning hospitality.

Cultural Events Initiatives like Marianas Heritage Week demonstrate Crowne Plaza's engagement with local communities and cultural celebrations, offering a unique selling point for attracting clients interested in authentic experiences and community involvement.