Market Position Crowne Plaza Norfolk is strategically located in downtown Norfolk, close to major attractions, event venues, and the airport, making it an ideal target for local and regional business travel and leisure groups seeking convenient accommodation options.

Budget Range With an annual revenue estimated between 10 and 25 million dollars and a moderate staff size, the hotel presents opportunities for targeted upselling and service expansion within mid-market hospitality offerings.

Technology Adoption The company's use of modern technology platforms suggests openness to digital solutions, providing chances to introduce innovative reservation, guest engagement, or operational tools to enhance guest experience.

Growth Potential Positioned in a competitive landscape alongside brands like Hilton and Autograph Collection, Crowne Plaza Norfolk has room for growth through partnerships with local businesses and event organizers to increase occupancy and revenue streams.

Employee Engagement With a dedicated workforce of 51 to 200 employees, there is an opportunity to develop targeted employee programs and training services that can improve service quality and guest satisfaction, leading to better online reviews and repeat bookings.