Corporate events Located in downtown Orlando with over 8,000 square feet of flexible event space, the property is positioned to capture corporate meetings, conferences, and weddings. Aimed at business travelers thanks to proximity to prominent venues and a central business district, offering professional catering and an experienced events team presents a clear cross-sell opportunity to event planners and corporate clients.

Traveler amenities renovated rooms with high-speed Wi-Fi, EV charging, and dedicated fitness and business centers cater to both leisure and business guests. This combination supports upsell to longer stays, loyalty program enrollment, and targeted promotions for guests requiring reliable connectivity and wellness-focused amenities.

Sustainability edge The hotel’s renovation and EV charging capabilities align with sustainability trends in hospitality. Positioning to eco-conscious travelers and corporations prioritizing green compliance could unlock partnerships for sustainability-focused packages, corporate rates, and event sponsorships with a green-aligned value proposition.

Strategic partnerships Nearby landmarks and venues such as Kia Center, Camping World Stadium, and the Dr. Phillips Center create opportunities for bundled stays with event tickets, shuttle services, and group rates. Engaging with event organizers, sports teams, and performing arts entities can drive group business and recurring partnerships.

Growth signals IHG expansion news and leadership changes indicate ongoing brand momentum in the region. Leverage corporate brand strength for cross-promotions, target midscale business travelers, and approach regional corporate clients and local large employers with negotiated corporate rates and meeting package deals to capture a larger share of Orlando’s downtown travel demand.