MICE Growth The property offers large flexible event spaces and an on site amphitheater, making it suitable for corporate meetings, conferences and social events. Target regional associations and mid market businesses with bundled meeting packages that include space, food and beverage, AV and hybrid options.

Retail Synergy Its location across from a major mall enables cross promotions with retailers and convenient pre and post event experiences. Develop joint marketing with the mall and offer shopping inclusive stay packages.

Traveler Focus Renovated rooms and flexible work areas plus a twenty four seven marketplace and fitness center support business travelers seeking productivity and comfort. Propose corporate rate programs, small to mid sized long stay options, and loyalty program alignment.

F&B Upsell The on site restaurant and twenty four seven marketplace enable recurring revenue through catering, breakfast and dinner packages, and meeting breaks. Offer tiered catering, seasonal menus, and event specific options to increase per guest spend; partner with AV and staffing providers to streamline service for events.

Mid Market Growth As a mid sized property with room to grow, target small to mid sized corporate clients, regional associations, and local businesses needing reliable meeting spaces and lodging. Differentiate from larger brands with flexible terms, value added services, and a strong mix of mall and business hub location.