Luxury Hospitality Appeal The Crowne Plaza Phoenix Chandler Golf Resort offers a high-end experience with luxurious amenities, extensive event spaces, and a historic golf course, making it an attractive venue for corporate events, weddings, and luxury leisure travelers seeking premium service.

Golf and Recreation Focus With Arizona's first grass golf course, a driving range, and a modern golf simulator, the resort is well-positioned to target golf enthusiasts and corporate clients interested in golf outings, tournaments, and experiential packages.

Technology Integration The resort utilizes AWS, Google, and collaboration tools like Zoom, indicating a receptive environment for technology-based services such as virtual event hosting, digital marketing, and online booking enhancements to attract modern travelers.

Market Positioning As part of a competitive landscape with resorts like the Grand Hyatt and Talking Stick, the Crowne Plaza can capitalize on its historic appeal and flexible event spaces to differentiate itself—and potentially upsell premium packages and extended stays to repeat clients.

Growth Opportunities With a revenue range of 25 to 50 million dollars and a diverse customer base including corporate, leisure, and wedding markets, there are opportunities to expand targeted marketing efforts, develop specialized packages, and increase group bookings for revenue growth.