Event Capacity Advantage Leverage the extensive on-site event space, including a large amphitheatre and multiple ballrooms, to win large corporate meetings, conferences, and incentive events with bundled room blocks and catering.

Strategic Midpoint Location Position as a convenient business retreat hub midway between major markets, offering easy access for regional teams and bundled lodging with meeting packages.

IHG Partnership Tap into InterContinental Hotels Group channels and loyalty programs to drive repeat bookings, negotiated corporate rates, and cross-property promotions for event organizers.

Digital Marketing Opportunities With an active analytics and marketing tech stack, optimize lead capture, remarketing, and venue-specific campaigns to grow inbound inquiries for meetings and events.

Wellness Experience Highlight extensive fitness facilities, an indoor pool, and diverse dining options to design wellness retreats or incentive programs that differentiate offerings and increase on-site spend.