Airport Proximity Target corporate travel managers and event planners by highlighting proximity to O'Hare Airport for convenient travel, quick turnaround, and potential for high-volume conference bookings.

Conference Capabilities Leverage the on-site conference center and full-service accommodations to propose bundled meeting packages, including room blocks, catering, AV, and team-building activities for mid-size corporate events.

Tech Enablement Position IT and procurement friendly options using the hotel's tech stack (Microsoft 365, analytics tools) to offer seamless check-in, digital signage, and enhanced data-driven insights for event planning and attendee experience.

Midmarket Focus With a mid-size employee base and revenue in the mid-range, target regional companies seeking reliable hospitality for frequent travel, training sessions, and quarterly offsites; emphasize scalability and personalized service.

Security & Training Promote KnowBe4 and security-aware training capabilities as value add for corporate clients requiring compliant, risk-conscious environments for meetings and group stays.