Airport Proximity Leverage proximity to O'Hare for corporate travel programs, airport layover stays, and quick-conference logistics; emphasize convenient access for traveling executives and hybrid meeting setups.

Meetings Focus Capitalize on the full-service conference center and newly renovated rooms to target regional associations, corporate events, and WFH-friendly hybrid conferences; propose packaged meeting solutions and on-site tech support.

Tech Enablement Promote digital amenities and security awareness training options using site features and relevant vendors; position as a modern hospitality partner with reliable Wi-Fi, analytics, and guest-facing tech.

Midmarket Potential Target mid-sized businesses in the Chicago region with scalable room blocks, corporate rates, and loyalty program partnerships to drive steady bookings beyond single-event stays.

Security & Training Leverage KnowBe4 and security-related tech integrations as a selling point for clients prioritizing compliant guest experiences and staff security awareness for events and corporate groups.