MICE Advantage Leverage a state of the art 12000 square foot meeting facility and on site business center to target corporate travel managers, event planners, and associations for meetings, incentives, conferences, and corporate events.

Transit Convenience Strategically located near Seattle's airport and Link Light Rail, the hotel is a preferred hub for transit friendly travelers, ideal for airline crews, business travelers, and groups seeking easy access to the region.

Direct Booking Tech The hotel's tech stack signals strong digital marketing and direct booking potential. Offer partnerships around SEO/SEM, programmatic advertising, and loyalty integration to reduce OTA dependence and boost direct revenue.

Brand Network As part of the Crowne Plaza and IHG portfolio, there are opportunities to cross sell within the global network, tap in on loyalty programs, and participate in IHG driven corporate requests and marketing programs.

Airport Market Growth Seattle airport adjacent hospitality demand and the mix of leisure and business travelers create upside for premium accommodations. This position helps win high value corporate and group bookings in a growing market.