Sustainability niche Position CRUDE as a microbiome friendly, plant-based personal care brand targeting consumers seeking clean, gentle products. Emphasize unique microbiome-conscious positioning to open conversations with retailers and distributors focused on clean beauty and sustainability.

Microbiome leadership Highlight the world’s first certified Microbiome-Friendly body wash to engage retailers, health-forward retailers, and eCommerce partners prioritizing innovative, science-backed skincare claims. Seek partnerships with clinics, wellness brands, and microbiome research communities.

Low-to-mid revenue Leverage small, agile operation to pursue pilot placements and limited-shelf opportunities with independent retailers, subscription boxes, and direct-to-consumer programs. Offer flexible MOQs and starter programs to minimize risk for new channel partners.

Tech-enabled marketing Utilize existing tech stack (Klaviyo, Grin, LoyaltyLion, Google Analytics) to power targeted campaigns, influencer programs, and personalized loyalty initiatives. Propose partnerships with eCommerce platforms and marketing agencies to scale customer acquisition efficiently.

Expansion opportunities Explore collaborations with natural/clean beauty distributors, spa and wellness retailers, and regional chains in the US. Propose co-branded campaigns and educational content to amplify microbiome benefits and differentiate from conventional cleansers.