Entertainment Anchor Leverage the casino’s live music schedule and annual Gambler's Run Music Festival to propose cross-promotional events, bundled packages, or sponsorships with local vendors and tourism partners to drive traffic and increase average spend per guest.

Lux Casual Position the Inn at Border House as a complementary accommodation option for weekend casino guests; pitch joint loyalty offers, room package deals, and bundled dining experiences to boost occupancy and incremental revenue.

Premium Dining Bundle high-end dining experiences at Steak & Lobster House and Bistros with gaming credits or exclusive access events to attract higher-margin patrons and increase multi-channel engagement.

Tech & Data Offer data-driven marketing services leveraging their current tech stack (WordPress, Mailchimp, ADP, AWS) to optimize guest acquisition, retention campaigns, and personalized promotions across channels.

Local Growth Target regional tourism and event opportunities in Lake Tahoe and North Shore markets, proposing partnerships with travel agencies, convention organizers, and local attractions to grow visitor volume and recurring revenue.