Prestigious private club Crystal Downs is a private, established 18-hole course founded in 1927 and consistently ranked in the top 100, indicating a high-end member base and potential for exclusive partnerships, premium sponsorships, and event collaborations.

High revenue scale With estimated annual revenue of 100M–250M and a sizable employment base, there is potential for cross-sell of facility services, premium event packages, and loyalty or corporate membership programs.

North Michigan niche Located between Crystal Lake and Lake Michigan in unique dune and forest terrain, offering opportunities to tailor off-season golf experiences, luxury retreats, and regional partnerships with hospitality and outdoor activity providers.

Renowned course pedigree Designed by Alister Mackenzie and built by Perry Maxwell, the club has strong reputational value; leverage this for exclusive experiential marketing, golf tourism packages, and sponsorships with golfing brands and influencer events.

Targeted member outreach With a stable membership base and proximity to Frankfort, MI, deploy targeted outreach for private event sales, corporate memberships, charity tournaments, and high-end dining or golf clinics to drive non-dues revenue.