Insights

Growing Client Base Crystal Knows has successfully established a diverse global client base including over 1000 organizations, which indicates strong market acceptance and opportunities to expand within existing accounts by offering additional personality-based solutions.

Strategic Partnerships The company's ongoing collaborations with key industry players like Seven2 SAS and Quanton Limited demonstrate a strong partner network that can be leveraged to access new markets and customer segments, presenting cross-selling opportunities.

Recent Acquisition With Crystal being acquired by Abercrombie & Kent Travel Group, there is potential to introduce personality insights into the luxury travel and hospitality sectors, opening up a new avenue for expanding sales efforts.

Innovative Product Offerings The launch of tools like Playbooks and integrations with personality assessments positions Crystal as a technology innovator, providing opportunities to upsell or package these solutions into comprehensive client offerings.

Financial Growth Potential With a revenue estimate between 25 and 50 million dollars and ongoing technology development supported by significant funding, there is a strong foundation for scaling sales efforts and targeting larger enterprise clients.

Similar companies to Crystal Knows

Crystal Knows Tech Stack

Crystal Knows uses 8 technology products and services including Optimizely, HubSpot Analytics, Google Workspace, and more. Explore Crystal Knows's tech stack below.

  • Optimizely
    A/B Testing
  • HubSpot Analytics
    Analytics
  • Google Workspace
    Email
  • Webflow
    Page Builders
  • Python
    Programming Languages
  • HSTS
    Security
  • Piwik
    System Analytics & Monitoring
  • Ruby on Rails
    Web Frameworks

Media & News

Crystal Knows's Email Address Formats

Crystal Knows uses at least 1 format(s):
Crystal Knows Email FormatsExamplePercentage
FLast@crystalknows.comJDoe@crystalknows.com
81%
First@crystalknows.comJohn@crystalknows.com
10%
FirstL@crystalknows.comJohnD@crystalknows.com
6%
FirLast@crystalknows.comJohDoe@crystalknows.com
3%

Frequently Asked Questions

What is Crystal Knows's official website and social media links?

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Crystal Knows's official website is crystalknows.com and has social profiles on LinkedInCrunchbase.

What is Crystal Knows's SIC code NAICS code?

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Crystal Knows's SIC code is 7371 - Computer Programming Services NAICS code is 5112 - Software Publishers.

How many employees does Crystal Knows have currently?

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As of December 2025, Crystal Knows has approximately 42 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Revenue Officer (cro): B. K.Chief Technology Officer: P. J.Founder & Ceo: D. D.. Explore Crystal Knows's employee directory with LeadIQ.

What industry does Crystal Knows belong to?

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Crystal Knows operates in the Software Development industry.

What technology does Crystal Knows use?

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Crystal Knows's tech stack includes OptimizelyHubSpot AnalyticsGoogle WorkspaceWebflowPythonHSTSPiwikRuby on Rails.

What is Crystal Knows's email format?

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Crystal Knows's email format typically follows the pattern of FLast@crystalknows.com. Find more Crystal Knows email formats with LeadIQ.

How much funding has Crystal Knows raised to date?

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As of December 2025, Crystal Knows has raised $5M in funding. The last funding round occurred on Feb 20, 2018 for $5M.

Crystal Knows

Software DevelopmentTennessee, United States11-50 Employees

For most businesses, success hinges on effective communication.

Crystal is the world's leading personality data platform. We reveal the natural personality of anyone with an online presence and provide real-time recommendations to optimize every call, meeting, and email.

Using Crystal's personality data:
- Sales teams can connect effectively with buyers at every sales stage.
- Managers can adapt leadership styles for each team member's success.
- Hiring professionals can enhance candidate placement, reducing turnover.

Based in Nashville, Tennessee, and supported by top-tier investors like Salesforce, HubSpot, and Birchmere Ventures, Crystal (Crystal Knows) serves as the personality data platform for relationship-focused businesses. Our solutions have gained trust from over 1000+ organizations worldwide, including respected sales trainers like John Barrows and Sandler, as well as prominent marketing giants like Dentsu, Publicis Groupe, and Ogilvy.

Section iconCompany Overview

SIC Code
7371 - Computer Programming Services
NAICS Code
5112 - Software Publishers
Employees
11-50

Section iconFunding & Financials

  • $5M

    Crystal Knows has raised a total of $5M of funding over 3 rounds. Their latest funding round was raised on Feb 20, 2018 in the amount of $5M.

  • $25M$50M

    Crystal Knows's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $5M

    Crystal Knows has raised a total of $5M of funding over 3 rounds. Their latest funding round was raised on Feb 20, 2018 in the amount of $5M.

  • $25M$50M

    Crystal Knows's revenue is estimated to be in the range of $25M$50M

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