Motor Control Growth CTS's new electric motor control platform, built on real-time magnetic field sensing from the maglab acquisition, creates cross-sell opportunities with OEMs in robotics, industrial automation, and EV/motor applications seeking integrated sensing and control solutions. Propose joint account plans and bundled offerings of sensors, actuators, and motor-control software.

Thermistor Timing The TSX Crystal with Integrated Thermistor expands CTS's frequency control portfolio, enabling sales to device manufacturers that require precise timing with thermal compensation. Target automotive sensors, consumer electronics, and industrial equipment builders seeking compact, integrated timing and thermal sensing components.

Cloud Enablement CTS's Microsoft Azure and cloud-ready stack positions the company to offer IoT data collection, telemetry, and predictive maintenance services alongside its hardware. Approach OEM customers with end-to-end sensing networks and managed services that turn CTS devices into data-driven assets.

Leadership & Partnerships Recent leadership moves, including a new COO and an expanded board, suggest a sharpened focus on execution and strategic partnerships. Use this to initiate conversations about long-term supply agreements, co-development programs, and collaboration with large OEMs on system-level solutions.

One-stop Automation With a diversified line of sensors, actuators, and control interfaces such as the 3-in-1 joystick, CTS can be positioned as a single-source supplier for robotics, industrial automation, and aerospace applications. Target system integrators and OEMs with bundled hardware, controls, and human‑machine interface solutions.