CU Direct Email Format
Financial ServicesCalifornia, United States201-500 Employees
Origence, formerly CU Direct, is a financial services company based in Ontario, California, that rebranded in November 2022 to reflect its focus on lending technology for credit unions. The firm delivers platforms that support digital loan origination and related loan workflows, helping credit unions streamline consumer lending processes. Its primary customers are credit unions in the United States seeking embedded financing and smoother point-of-sale experiences, with FI Connect introduced in 2024 to enable such opportunities. The company operates within the financial services industry as a provider of lending technology solutions for credit unions, and it has been recognized as the 2023 CUSO of the year by NACUSO.