Diverse Market Reach Total Water Treatment Systems serves residential, commercial, and industrial markets across multiple states including Wisconsin, Illinois, Iowa, Georgia, Michigan, and Minnesota, offering numerous opportunities to expand sales by promoting integrated water treatment solutions tailored to each segment.

Industrial Specialization With expertise in high-purity water applications for biotech, medical, and microchip industries, there is a strong potential for sales growth by targeting industries requiring specialized, high-quality water solutions and emphasizing their reliability and industry-leading customer service.

Employee-Owned Advantage As a 100% employee-owned company, Total Water can promote its commitment to quality service and customer satisfaction, which can be leveraged in sales pitches to differentiate from competitors and foster long-term customer relationships.

Brand Partnership Opportunities Being an authorized Culligan dealer offers opportunities to cross-sell and upsell with Culligan’s product lines and innovations, allowing for bundled solutions that can meet a wider range of customer needs and increase revenue.

Financial Growth Potential With a revenue estimated between 100 and 250 million dollars and a growing regional footprint, there is significant potential for expansion into new markets or segments, offering prospects for tailored sales strategies to capitalize on ongoing industry demand.