Strategic Partnerships Culligan UK has been actively forming strategic partnerships with key players in various industries such as airports, sports teams, and water solutions providers. Leveraging these partnerships could open doors for cross-selling opportunities and expanding the customer base.

Acquisition Strategy Through recent acquisitions of companies like Primo Water Corporation and partnership agreements with companies like Strix Limited, Culligan UK has demonstrated a growth-focused acquisition strategy. Identifying businesses in the water solutions sector could lead to potential sales synergies and market expansion.

Product Innovation With the introduction of innovative products like the Aquasential Tankless RO system and side stream filters for Closed Circuit Cooling Systems, Culligan UK shows a commitment to evolving its product line. Highlighting these unique offerings in sales pitches can attract customers seeking cutting-edge water solutions.

Market Expansion Expanding into new markets like Europe, the Middle East, and Africa through acquisitions of Primo Water Corporation's businesses indicates Culligan UK's interest in broadening its geographical reach. Identifying regions with a demand for water solutions can present new sales territories for the company.

Sustainable Initiatives Collaborating with companies like Forest Green Rovers to reduce single-use plastic waste in sports demonstrates Culligan UK's commitment to sustainability. Emphasizing eco-friendly practices and solutions in sales pitches can appeal to environmentally-conscious customers, potentially leading to increased sales.