Sustainability Focus Cup Zero's mission to eliminate waste through reusable drinkware aligns with the increasing market demand for eco-friendly event solutions, offering opportunities to target environmentally conscious event organizers and venues.

Strategic Partnerships Recent collaboration with Kings Theatre demonstrates potential for expanding partnerships with high-traffic venues seeking sustainable practices, opening avenues for sales in the entertainment and cultural sectors.

Market Expansion With a successful launch of a reusable coffee cup ecosystem in NYC, there is a clear opportunity to leverage the company's model to other major metropolitan areas aiming to reduce single-use waste.

Tech and Data Utilization Utilizing digital tools like Facebook Pixel and SEO optimization emphasizes the company's online engagement, suggesting potential for targeted digital marketing campaigns to reach event organizers and venue managers more effectively.

Business Growth Potential With revenue estimates between 1M and 10M and growth through corporate and event partnerships, there is strong potential to upsell to larger event venues, corporate clients, and municipalities focused on sustainability initiatives.