Event Catering Growth Cupcake Royale already emphasizes delivery and online ordering for parties and weddings; sales opportunity: target wedding planners, corporate events, and party organizers with dedicated catering packages, tiered pricing, and sample-box programs; propose a wholesale/delivery model to ensure event menus include their desserts.

Strategic Partnerships Leverage past collaborations such as the Elysian Pride Box and seek new co-branding opportunities with local brands, venues, florists, and event spaces to create limited edition desserts for events and seasons; cross-promotions can expand reach and reduce CAC.

Online B2B Expansion Use existing WooCommerce and online ordering to develop a B2B portal for corporate gifts, wedding favors, and wholesale orders; implement loyalty programs and targeted email campaigns; optimize SEO for gift, event, and catering keywords to attract buyers.

Product Portfolio Explore high-margin dessert offerings and seasonal flavors, continue CBD-infused options where legal, and consider expanding beyond cupcakes to ice cream and cake options for events; ensure regulatory compliance and explore licensing opportunities related to cannabis-infused products where permitted.

Lean Footprint With Ballard store closure, shift focus to delivery-first operations and pop-up or partner-store strategies to minimize fixed costs; negotiate with venues or set up a shared commissary to support on-site dessert service and expand to nearby markets via partnerships rather than new stores.