Regional Market Targeting Leverage Currahee Club's proximity to Atlanta, Greenville and Athens to target affluent second home buyers and golf enthusiasts in metro markets. Align with luxury real estate brokers and relocation specialists to generate qualified leads from nearby metros. Create geo targeted campaigns and partnership events to showcase the community's resort style amenities and lakefront living. Use location based marketing and neighborhood intelligence to optimize lead generation and site visits.

Strategic Builder Partnerships Capitalize on Currahee Club's broad home design options and scenic views by recruiting top builders and design partners to create exclusive home packages. Offer co branded marketing, preferred lot selection, and turnkey construction support to accelerate buyer conversions. Propose integrated solutions such as smart home systems, energy efficient features, and premium finishes to differentiate homes built on wooded, golf and lake views. Coordinate with Troon management to align residential lifestyle experiences with golf and club amenities.

Member Engagement Expansion Enhance member and resident engagement by expanding CRM driven campaigns for events, referrals and loyalty programs. With HubSpot in place, develop a lifecycle marketing program that captures inquiries, nurtures leads and converts visitors into residents and members. Implement targeted messaging for new amenity openings, tournaments and private events to drive on site spend and long term retention.

Data Driven Marketing Maximize marketing ROI by upping data and attribution through existing tech stack. Integrate ad tracking from DoubleClick Floodlight with HubSpot to attribute inquiries to campaigns across YouTube and Squarespace sites. Build audience segments based on engagement with golf, lake and mountain amenities and retarget metro prospects with personalized messaging. This will help optimize spend and accelerate membership sales.

Events and Partnerships Increase revenue and brand exposure through hosted events, tournaments and corporate retreats at Currahee Club. Formalize partnerships with Troon to deliver world class golf experiences, hospitality, and event management services for external groups and member events. Promote sponsorship opportunities to luxury brands seeking access to affluent buyers in the Southeastern market.