Innovation and R&D Current Cost’s ongoing investment in product research and development signals an openness to innovative energy monitoring solutions, presenting opportunities for collaboration or expansion into new smart energy management products.

Market Penetration Having sold over one million units in the UK, the company demonstrates strong market acceptance, indicating potential for growth in adjacent markets and opportunities to upsell or introduce complementary products.

Sustainability Focus Their emphasis on helping households and businesses reduce carbon footprints and utility costs aligns with the increasing demand for green energy solutions, offering scope to partner with eco-conscious organizations and services.

Digital Presence Utilization of tools like Google Analytics and a web-focused tech stack suggests a digitally savvy approach, ideal for targeted online marketing campaigns and data-driven sales strategies.

Competitive Landscape Operating in a market with competitors like Sense and Smappee, Current Cost can leverage its domestic success to tailor offerings for export opportunities or develop unique selling propositions to differentiate from larger players.