Small niche Target Custom Batons as a boutique higher education supplier with personalized product offerings and flexible pricing to appeal to small campuses or departments.

Limited scale Leverage the small team size to offer fast turnaround, turnkey procurement support, and white-glove service that larger vendors may struggle to provide.

Technology edge Position NSONE tech stack familiarity as a data-driven value add for account-based marketing materials, procurement analytics, or student engagement initiatives.

Growth potential Identify partnerships or rep agreements that can scale alongside Custom Batons’ revenue, using case studies from larger peers in similar spaces to demonstrate credibility.

Funding readiness With revenue under one million, propose pilot programs, constrained-budget bundles, or subscription-based models to reduce risk and drive early adoption.