Growth Opportunity Mid-sized remodeling contractor with 11-50 employees in Okemos, Michigan, serving home improvement needs from basements to kitchens and outdoor decks, presenting ample quarterly revenue potential in residential remodeling markets.

Digital Enablement Active tech stack includes AT Internet XiTi, Microsoft 365, and Google Fonts API, signaling readiness for analytics, collaboration, and enhanced digital marketing to drive lead generation and project management efficiency.

Revenue Range Reported annual revenue in the 10 to 25 million range, indicating a stable mid-market position with capabilities for larger project bids and capacity for extended services such as full-home remodels and scalable decking projects.

Lead Channels Established online presence and inbound inquiries via phone and email for free estimates, presenting opportunity to optimize conversion funnels, improve quote turnaround, and upsell bundled remodeling packages.

Competitive Landscape Compared to larger competitors (e.g., Trex with significantly higher revenue), Custom Built can leverage regional focus, customization flexibility, and personalized service to win mid-market remodeling and decking jobs with faster timelines.