Expanding Hospitality Reach Custom Business Solutions has established a strong footprint in the hospitality sector, serving restaurants, grocerants, and convenience stores. Their recent partnerships with notable chains like Hard Eight BBQ demonstrate potential for further expansion across diverse foodservice operations seeking customizable POS solutions.

Innovative Technology Integration The company's integration with various platforms such as Ovation Up and Blackhawk Network highlights their commitment to enhancing payment options and guest feedback systems. This presents sales opportunities in targeting clients eager to upgrade their POS with advanced, flexible payment and POS-integrated loyalty solutions.

Partnership Momentum Recent collaborations with Datacap Systems and QSR Automations reveal a focus on interoperability and payment flexibility, appealing to enterprise clients looking for seamless POS and payment integrations. This trend indicates potential for selling integrated solutions to large-scale hospitality operators.

Product Differentiation NorthStar’s versatility across Windows and iOS, along with specialized tools like Recipe Viewer and kitchenAI, positions it as a comprehensive platform for hospitality brands seeking tailored, efficient operations. This creates an opportunity to target multi-location brands aiming for streamlined, tech-driven management.

Market Growth Opportunities With revenue estimated between $50 million and $100 million and a focus on evolving client needs such as omni-channel ordering and seamless payments, CBS NorthStar is well-placed to attract mid-sized to large foodservice brands looking for future-proof POS solutions across the US market.