Strong Industry Presence Custom Business Solutions serves a diverse range of hospitality clients including restaurants, grocerants, and convenience stores, creating significant cross-sector sales opportunities within both foodservice and retail environments.

Strategic Partnerships Recent collaborations with companies like Datacap Systems and QSR Automations highlight the company's focus on enhancing payment flexibility and technology integration, suggesting opportunities to offer complementary payment and POS solutions to existing and prospective clients.

Innovative Product Suite The company's flagship NorthStar platform and supplementary tools such as Recipe Viewer, tipOUT, and kitchenAI provide multiple avenues for upselling advanced features and tailored solutions to enterprise and multi-location brands seeking operational efficiency.

Market Expansion Partnerships with high-profile restaurant chains like Hard Eight BBQ indicate ongoing expansion efforts into larger foodservice brands, offering potential to target similarly scaled clients eager for customizable, scalable POS systems.

Financial Scalability With revenues estimated between 50 and 100 million dollars and a sizable global team, there are substantial opportunities to position higher-value service offerings and premium support packages to growing hospitality and retail businesses.