E-commerce Growth Leverage Squarespace Commerce and product catalog to expand direct B2B sales, parts and service kits, with pricing controls and ERP/CRM integrations to streamline orders and cross-sell.

Mid-Market Focus With 11-50 employees and 1-10M revenue, target regional manufacturers in need of mobile lifting equipment by offering packaged solutions, maintenance contracts, financing options, and compelling case studies to accelerate deals.

Marketing Optimization Enhance inbound demand through SEO, structured data, and content around key products; optimize site performance and conversion using existing tech stack and targeted campaigns for Midwest buyers.

IT Modernization Suggest CRM and ERP integrations, quote-to-cash automation, warranty and service scheduling to improve sales efficiency; broaden data-driven selling with Microsoft 365 collaboration and analytics.

Regional Growth Expand regional reach in the Midwest via distributors, authorized service centers, and regional showrooms to extend after-sales support and accelerate service-led sales opportunities.