Growing Regional Presence With over 40 locations across North America, Custom Plus Distributing demonstrates a strong regional footprint that offers multiple touchpoints for sales engagement and potential upselling opportunities within local retail and professional networks.

Focused Tech Stack Utilizing a combination of modern technologies like Squarespace Commerce and AddEvent indicates an emphasis on digital channels and event-driven engagement, which can be leveraged to promote new products and services to their online and offline customer base.

Moderate Revenue Scale Generating between 10 to 25 million dollars in revenue positions the company as a mid-sized distributor, offering opportunities for targeted product expansion and tailored solutions that can help scale their offerings.

Industry Segment Focus Operating within the computers and electronics manufacturing industry, the company is well-placed to benefit from emerging trends in smart home, security systems, and connected device markets, opening avenues for innovative product solutions.

Competitive Landscape Being aligned with peers like Rexel and Graybar, Custom Plus Distributing has opportunities to differentiate through niche product lines, superior customer service, or specialized technical support to expand its market share.