Targeted Product Focus Custom Recreation specializes in outdoor activity equipment such as playsets, billiards, game tables, and sports equipment, indicating an opportunity to cross-sell related outdoor recreational products or expand into complementary categories like outdoor furniture and accessories.

Small Business Niche With a small team of 2-10 employees and annual revenues between 1 million and 10 million dollars, the company remains agile and may be receptive to personalized service, customized solutions, and scalable product offerings that support growth.

Digital Presence Utilization of platforms like Google Analytics and Google Cloud suggests a focus on online sales and marketing; this presents an opportunity to enhance digital marketing strategies and drive increased e-commerce sales through targeted campaigns.

Market Position Positioned within the retail apparel and outdoor recreation sector, there is potential to leverage partnerships with manufacturers or explore private label opportunities to expand product lines and strengthen market presence.

Technology Adoption Use of Microsoft 365, Google Cloud, and PayPal indicates technological sophistication; providing integrated business solutions and streamlined payment options could improve operational efficiency and customer experience, opening avenues for upselling value-added services.