Established Industry Presence With a founding date of 1971 and being one of the original formliner producers in North America, Custom Rock has a longstanding reputation and deep industry experience that can be leveraged to build trust with new clients seeking reliable and innovative concrete finishing solutions.

Diverse Sector Reach Serving all sectors of the construction industry from infrastructure to residential projects nationwide allows for cross-sector sales opportunities and the ability to tailor marketing efforts to a wide range of potential clients including architects, contractors, and designers.

Innovative Product Portfolio The company's patented formliner system that mimics natural materials and custom mural capabilities provides opportunities to upsell innovative aesthetic solutions to designers and contractors aiming to add value and uniqueness to their projects.

Strong Financial Range With revenue estimates between $10 million and $25 million, Custom Rock is a mid-sized player with the capacity for large-scale projects and investment in advanced technology or expanded marketing to grow market share within the construction industry.

Technology Integration Utilizing modern digital tools such as Google Fonts API, Video.js, and Google Tag Manager indicates a commitment to web presence and digital marketing. Enhancing these efforts could attract more online inquiries and generate higher-quality sales leads.