Diverse Product Range Custom Truck & Equipment offers an extensive inventory of cranes, vocational trucks, and heavy equipment, creating opportunities to upsell complementary or higher-spec models to existing customers seeking comprehensive solutions.

Customer Expertise With superior knowledge in equipment customization and service, the company positions itself as a trusted advisor, which can be leveraged to cross-sell tailored equipment solutions and post-sale maintenance services.

Regional Market Strength Given its competitive pricing and expertise, CTE can target construction companies and fleet operators within its regional footprint for fleet expansion or upgrade opportunities, especially those valuing personalized service.

Growth Potential Operating with revenues between $50M and $100M and a mid-sized employee base, there is potential to expand market share by promoting specialized equipment lines or new technological integrations appealing to progressive construction firms.

Industry Positioning As part of Utility One Source, CTE benefits from a broader corporate network, providing avenues for strategic partnerships, joint ventures, or participating in large-scale bidding opportunities within the construction and utility industry segments.