Product Breadth Custom Wholesale Floors offers a comprehensive selection of hardwood and laminate flooring in various formats and styles, including engineered, prefinished, and unfinished options, enabling sales teams to target a diverse customer base with varied flooring needs.

Market Position With revenue between 50 million and 100 million and a specialized product line, the company is well-positioned to attract mid-market retailers and contractors seeking quality flooring solutions with flexible sourcing options.

Sustainable Opportunities The emphasis on engineered and prefinished flooring suggests potential for growth in eco-friendly and sustainably sourced products, appealing to environmentally conscious consumers and businesses.

Technology Utilization The company's website employs modern tools and platforms, indicating an opportunity to leverage digital marketing and e-commerce channels to expand reach and streamline sales processes.

Growth Potential Being a regional player with a focus on sourcing custom and special order flooring lines, there is significant potential to expand into new markets and establish partnerships with large retail chains or commercial flooring contractors.