In Home Demos The Cutco at Home model centers on in home social demos where hosts invite guests to experience products in a personal setting. This experiential selling channel can scale by expanding the Specialist network and forming partnerships with event planners, cooking classes, wedding planners, and home hosts in the US and Canada.

Partner Ecosystem There is opportunity to build a partner ecosystem with hospitality providers, culinary schools, home lifestyle brands, and corporate gifting programs to broaden reach, run co-hosted events, and offer bundled product sets.

Digital Funnel Leverage digital channels and existing tech stack to optimize lead capture and conversion from Social events into booked socials or online purchases. Implement a CRM driven lead nurturing, targeted ads, and online booking to scale across the US and Canada.

Market Position As the largest kitchen cutlery manufacturer in the US and Canada, Cutco at Home has brand value and product heritage that can attract hosts and premium buyers. Expand premium bundles and product extensions and accelerate market expansion into additional North American regions.

Growth Ops With a scalable field network, growth can come from expanding the Specialist base, increasing average order value with premium sets, and pursuing partner enabled expansion models while maintaining product quality and supply resilience.