CuteCircuit Email Format

Retail Apparel and FashionEngland, United Kingdom2-10 Employees

CuteCircuit is a London-based fashion label founded in 2004 that blends couture-inspired design with wearable technology, producing apparel with interactive capabilities. Led by co-founders Francesca Rosella and Ryan Genz, who bring couture heritage and studies in interaction design and anthropology, the company positions itself at the intersection of fashion and technology and holds patents in wearable tech.

The brand targets consumers seeking integrated fashion experiences that merge style with technology, and it has engaged in partnerships around interactive garments, including a 2021 collaboration with Cox Communications for The Hug Project. It has earned recognition for its innovations, including the UNESCO Netexplo Innovation Award in 2019 for the SoundShirt. Based in London, England, the company operates with a small team.

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