Insights

Premium Product Differentiation Cuts Clothing has developed a proprietary, high-quality tri-blend Pyca fabric and offers customizable shirt cuts and styles, positioning itself as a premium brand that appeals to consumers seeking versatile, stylish, and durable apparel for both casual and professional settings.

Niche Market Appeal With a focus on modern professionals and lifestyle-driven customers who value both comfort and style, there is a strong opportunity to target similar demographic segments through targeted marketing and personalized product offerings.

Strong Crowdfunding Support The successful Kickstarter campaign raising nearly $40,000 demonstrates active consumer interest and support for innovative fabric technology, indicating potential for expanding product lines or increasing outreach through crowdfunding platforms.

Digital Engagement Focus Utilizing a tech stack that includes WordPress, React, and review platforms like Yotpo indicates an emphasis on digital marketing, customer reviews, and seamless online shopping experiences, creating potential upsell and cross-sell opportunities via targeted digital campaigns.

Growth Potential in Apparel Market With a revenue scale of $25 million to $50 million amidst a competitive landscape featuring brands like PACSUN and Urban Outfitters, there exists significant scope to expand market share by increasing brand awareness and exploring new distribution channels in both online and retail spaces.

Cuts Tech Stack

Cuts uses 8 technology products and services including Podsights, Google Cloud, crypto-js, and more. Explore Cuts's tech stack below.

  • Podsights
    Advertising
  • Google Cloud
    Infrastructure As A Service
  • crypto-js
    Javascript Libraries
  • Fondue
    Loyalty And Gamification
  • Yotpo Reviews
    Online Review Management
  • Attentive
    Personalization
  • PHP
    Programming Languages
  • Google Analytics
    Web Analytics

Cuts's Email Address Formats

Cuts uses at least 1 format(s):
Cuts Email FormatsExamplePercentage
First@cutsclothing.comJohn@cutsclothing.com
95%
F_Last@cutsclothing.comJ_Doe@cutsclothing.com
1%
First.L@cutsclothing.comJohn.D@cutsclothing.com
2%
LF@cutsclothing.comDJ@cutsclothing.com
2%

Frequently Asked Questions

What is Cuts's official website and social media links?

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Cuts's official website is cutsclothing.com and has social profiles on LinkedIn.

What is Cuts's NAICS code?

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Cuts's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Cuts have currently?

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As of December 2025, Cuts has approximately 144 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Vp Of Ops: S. C.Vp Of Sales: N. M.Technical Director: C. C.. Explore Cuts's employee directory with LeadIQ.

What industry does Cuts belong to?

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Cuts operates in the Retail Apparel and Fashion industry.

What technology does Cuts use?

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Cuts's tech stack includes PodsightsGoogle Cloudcrypto-jsFondueYotpo ReviewsAttentivePHPGoogle Analytics.

What is Cuts's email format?

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Cuts's email format typically follows the pattern of First@cutsclothing.com. Find more Cuts email formats with LeadIQ.

When was Cuts founded?

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Cuts was founded in 2016.

Cuts

Retail Apparel and FashionCalifornia, United States51-200 Employees

In 2016, CUTS was created by Steven Borrelli when he found himself struggling to find the perfect t-shirt that had enough quality to be worn professionally at work yet also enough style for a night out. No matter where we looked nothing fit the bill, so he took matters into his own hands by creating something new, a product you could be proud to wear anytime, anywhere, without sacrificing comfort.

It wasn’t easy, but after countless hours of research and way too much coffee, we custom engineered our own Pyca® fabric. We knew we needed something durable yet breathable which our tri-blend fabric delivers and then some.

We’ve all been there before, you find a shirt that fits well but then it is limited in colors, styles or even worse, it disappears from existence since it is part of a one-time seasonal collection. We’re changing that.

We believe the cut of your shirt matters most, so we created, "shop by cut" where you can choose between three bottom cuts (regular, split-hem, and elongated) and three collar options (crew, v-neck, and henley). Keeping what you wear most simple, yet sophisticated.

At CUTS, we are our own customers. We live the lifestyle. We are as authentic as it gets. Our promise is to keep you current with our styles, confident with the quality and ready for action with our versatility. We’re here for you and we’re here to revolutionize the way you shop.

Driven, confident, and contemporary, these are guys with a purpose. They believe they can have it all, and they’re passionate about living a well-rounded life. They demand versatile performance and considered solutions, delivered with originality and expression.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Cuts's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Cuts's revenue is estimated to be in the range of $25M$50M

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