Growing DIY Market With a strong focus on DIY customers and a diverse range of trendy stencil patterns, Cutting Edge Stencils is well-positioned to expand its customer base through targeted marketing campaigns and collaborations with influencers in home decorating and DIY communities.

Strategic Partnerships Recent collaborations with local businesses like Pink Dreams Cottage and longstanding partnerships with furniture retailers such as Ashley Home Inc. indicate opportunities to develop new co-branding initiatives and expand distribution channels for exclusive stencil collections.

Product Innovation The launch of new stencil designs and collections, along with custom projects like stenciled stairs, suggests potential for personalized product offerings and special editions that can boost sales and attract professional decorators seeking unique, high-quality decor solutions.

Digital Engagement Utilizing a variety of web tools and maintaining an active online presence presents an opportunity to enhance digital marketing efforts, improve customer engagement, and increase online sales through improved website functionality and targeted advertising.

Market Expansion With an established reputation within the decorative painting niche and a revenue range between one and ten million dollars, there is potential to explore new geographic markets and wholesale opportunities to significantly grow sales channels.