Cost Control Opportunity to position CVS Caremark’s PBM expertise to employers facing rising drug prices, highlighting cost containment, rebates strategy transparency, and access to affordable medications as a differentiator for benefits programs.

Hybrid Care Leverage the recent February 2026 hybrid model launch to offer joint solutions combining telehealth prescribing, remote monitoring, and split cost-sharing, appealing to employers seeking integrated health management and lower total cost of care.

Leadership Growth Target enterprise clients with senior leadership changes or growth plans where a strengthened growth focus (new Chief Growth Officer) signals potential willingness to reassess PBM partnerships and negotiate more favorable terms.

Regulatory & Compliance Be prepared to address regulatory scrutiny and past anticompetitive rebating concerns by offering compliant, transparent pricing and rebating disclosures, which can reassure risk-averse health plans and employers evaluating PBM relationships.

Strategic Partnerships Prospect large employers and health plans looking to optimize formulary management and 340B program efficiency, positioning CVS Caremark as a partner to maximize savings, optimize access, and simplify member medication adherence.