CyberTheory Email Format
Marketing ServicesNew York, United States11-50 Employees
CyberTheory is a marketing agency focused on serving cybersecurity vendors, combining expertise in cybersecurity, data, and marketing to inform branding, messaging, content development, and media strategy. The firm provides services that include branding and messaging, persona validation, creative and copywriting, media planning and execution, and sales acceleration through martech stack development, lead nurturing, and sales qualification. Its target market consists of cybersecurity vendors seeking specialized marketing support, with an emphasis on leveraging intelligence derived from exclusive communities to validate marketing strategies. The company operates from New York, is part of the Information Security Media Group family, and positions itself at the intersection of security and marketing to help clients engage CISOs and other security leaders. Recent collaborations include a partnership with Cyentia Institute to produce a study on CISO engagement, reflecting its focus on cybersecurity industry insight and engagement dynamics. }