Premium golf resort Target a bundled Play & Stay promotion with Jackpot Junction Casino Hotel to cross-sell lodging, dining, and golf packages, leveraging the 18 hole Rees Jones designed course as a key selling point.

Local market focus Capitalize on southwest Minnesota market by offering corporate events, member tournaments, and social outings at a premier course with a full-service clubhouse to differentiate from regional peers.

Small team agility With a lean staff, position high-touch, concierge-style sales outreach and scalable digital promotions to maximize yield per visitor, while maintaining personalized service.

Digital integration Leverage existing tech stack (Google Analytics, Tag Manager, RSS) to run targeted campaigns, track conversions, and optimize promotions for Play & Stay and clubhouse dining offers.

Growth benchmarks Benchmark against mid-market golf clubs with similar revenue ranges to craft tiered membership and event packages, aiming to expand revenue beyond the current 1M–10M band.