Digital Media Focus Daft.ie is Ireland's leading property website with a strong online presence, backed by a comprehensive technology stack including AWS, PubMatic, and modern web tools, indicating a readiness for advanced digital advertising and content partnerships.

Market Data Leadership The recent launch of Daft.ie House Price Report and ongoing collaborations with industry partners showcase their role as a key data provider, presenting opportunities for data-driven advertising, market insights services, and tiered premium content offerings.

Growth & Innovation Initiatives Recent product launches like vendor approval tools and strategic partnerships with financial institutions highlight a focus on streamlining transactions and enhancing user engagement, opening avenues for fintech integrations or new advertising segments targeting real estate professionals and consumers.

Audience Engagement Daft.ie’s partnership with iProperty Radio and content-focused collaborations suggest a strong engagement strategy, presenting opportunities to develop targeted advertising campaigns, sponsorship deals, or branded content tailored to engaged real estate and homebuyer audiences.

Financial Position With revenues between 10 and 25 million dollars and a dedicated team, Daft.ie is well-positioned for further product development and regional expansion, making it an attractive partner for advertising agencies and technology vendors seeking to tap into the Irish property and media market.