Insights

Strong Market Presence Dafy Groupe operates as the leading independent retailer in France specialized in motorbike and scooter equipment, with a substantial network of 180 stores and a dedicated e-commerce platform. This wide geographical footprint offers ample opportunities to upsell accessories, brand collaborations, and aftermarket services to a loyal customer base.

Digital & Omnichannel Engagement The company's embrace of omnichannel strategies such as Click & Collect and online reservations indicates a customer base that values integrated shopping experiences. This focus creates avenues for expanding digital marketing partnerships, targeted promotions, and loyalty programs to enhance customer retention and increase sales.

Brand Exclusivity & R&D With proprietary brands and a dedicated R&D team producing certified, high-quality products at competitive prices, Dafy offers unique product lines that can be further promoted or expanded through strategic partnerships, co-branding, or new distribution channels to reach motorcyclists seeking quality and value.

Sponsorship & Event Presence Active sponsorship of international riders and participation in major motorcycling events like the 24 Hours of Le Mans and MotoGP position Dafy as a trusted brand among enthusiasts. Leveraging this visibility can open opportunities for sponsoring new events, branded content, and exclusive merchandise collaborations to deepen engagement.

Growth Potential Amid Tech Shift Dafy’s strategic adaptation to technological changes and its seamless integration of physical stores with digital channels indicates room for engaging with new tech-driven solutions such as advanced ecommerce tools, mobile app enhancements, or innovative retail experiences to boost sales and attract a broader customer base.

DAFY GROUPE Tech Stack

DAFY GROUPE uses 8 technology products and services including Criteo, Microsoft Advertising, Meta, and more. Explore DAFY GROUPE's tech stack below.

  • Criteo
    Advertising
  • Microsoft Advertising
    Advertising
  • Meta
    Advertising
  • Looker
    Analytics
  • Shopify
    E-commerce
  • Vue.js
    Javascript Frameworks
  • Debian
    Operating Systems
  • HSTS
    Security

Media & News

DAFY GROUPE's Email Address Formats

DAFY GROUPE uses at least 1 format(s):
DAFY GROUPE Email FormatsExamplePercentage
FLast@dafy-moto.comJDoe@dafy-moto.com
89%
First-Last@dafy-moto.comJohn-Doe@dafy-moto.com
6%
First@dafy-moto.comJohn@dafy-moto.com
5%

Frequently Asked Questions

Where is DAFY GROUPE's headquarters located?

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DAFY GROUPE's main headquarters is located at Les Martres-d’artière, Auvergne-rhône-alpes 63110 France. The company has employees across 2 continents, including EuropeNorth America.

What is DAFY GROUPE's official website and social media links?

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DAFY GROUPE's official website is dafy-moto.com and has social profiles on LinkedIn.

What is DAFY GROUPE's NAICS code?

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DAFY GROUPE's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does DAFY GROUPE have currently?

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As of June 2026, DAFY GROUPE has approximately 73 employees across 2 continents, including EuropeNorth America. Key team members include President: S. D.Associate Director: S. M.Responsable Développement Informatique: C. G.. Explore DAFY GROUPE's employee directory with LeadIQ.

What industry does DAFY GROUPE belong to?

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DAFY GROUPE operates in the Motor Vehicle Manufacturing industry.

What technology does DAFY GROUPE use?

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DAFY GROUPE's tech stack includes CriteoMicrosoft AdvertisingMetaLookerShopifyVue.jsDebianHSTS.

What is DAFY GROUPE's email format?

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DAFY GROUPE's email format typically follows the pattern of FLast@dafy-moto.com. Find more DAFY GROUPE email formats with LeadIQ.

When was DAFY GROUPE founded?

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DAFY GROUPE was founded in 1974.

DAFY GROUPE

Motor Vehicle ManufacturingAuvergne-rhône-alpes, France51-200 Employees

Depuis 1974, Dafy est un lieu cher à tous nos amis motards et scootéristes. Société indépendante depuis toujours, nous sommes fiers d'être le premier réseau de magasins en France spécialisé dans l'équipement du motard et de la moto. Avec  600 experts, 180 magasins (filiales et franchises) dans toute la France et en Suisse, un site e-Commerce, Dafy propose à tous nos clients un conseil professionnel et personnalisé. 

Emmanuel David, notre unique actionnaire, a réussi à construire un concept unique qui fait la différence aujourd'hui parmi tous les acteurs du deux roues. Dafy est par essence un lieu d'évasion et de passion, de partage et de rencontre. Ces valeurs fortes réunissent nos clients, nos collaborateurs, nos partenaires. 

En plus des grandes marques que nous commercialisons, nous proposons en exclusivité les marques Dafy : All One, DMP, Dies, Rio, Baltik. Nos produits développés par notre équipe R&D, offrent une grande qualité (homologation et certification) à des prix défiant toute concurrence. Nous sponsorisons aussi de célèbres pilotes internationaux et sommes présents sur les plus grands événements moto, des 24h du Mans en passant par le Moto GP...

Nous sommes conscients que nous évoluons dans un contexte de mutations technologiques important et que les modes de consommation changent. Même si le Groupe Dafy prend le virage digital, il le fait en étroite collaboration avec son imposant réseau physique. Mieux que résister sur un marché presque saturé, nous avançons en prônant l'innovation, la satisfaction de nos clients et des prix toujours attractifs.  La complémentarité entre nos magasins, le mobile et Internet fait de Dafy un acteur qui prône l'omnicanal ; du Click & Collect en passant par l'e-réservation ou la prise de RDV en ligne, nous anticipons les demandes de nos clients car ils sont au cœur de nos préoccupations.
C'est dans cet esprit d'innovation et de valeurs humaines fortes que nous accompagnons nos clients, collaborateurs et partenaires.

Section iconCompany Overview

Headquarters
Les Martres-d’artière, Auvergne-rhône-alpes 63110 France
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1974
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    DAFY GROUPE's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    DAFY GROUPE's revenue is estimated to be in the range of $10M$25M

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