Expanding Offline Presence Recent openings of physical stores, including the first store in Gurgaon and a new hire for offline expansion, indicate a strategic shift towards increasing tactile customer engagement and in-store experience, presenting opportunities to offer in-store exclusive products or collaborations.

Eco-Friendly Product Lines The launch of an eco-friendly bag collection, along with emphasis on conscious consumerism in their advertising, suggests potential for upselling or bundles focused on sustainable accessories to environmentally conscious customers.

Partnership & Diversification Collaborations with brands like Smartsters for kids' accessories and home products reveal a readiness to diversify product offerings, opening avenues to target niche markets or bundle related accessories for lifestyle branding opportunities.

Digital Engagement Strategies Use of digital advertising and targeted tech tools like MoEngage and Google Tag Manager highlights a strong online marketing foundation, which can be leveraged to expand personalized marketing campaigns and increase online sales channels.

Market Trend Alignment Focus on modern lifestyles, Indian craftsmanship, and designer accessories positions the brand well within current market trends, enabling targeted campaigns towards premium and conscious consumers receptive to designer and locally-crafted products.