Expansion Momentum Dakota Hotels is expanding beyond Scotland into city centre locations in Glasgow, Leeds, Manchester, and Newcastle, with Manchester Airport planned for 2026, signaling rising demand for partnerships in travel, events, and airport-hotel services to support growth.

F&B Partnerships The group's branded concepts including a brasserie and upscale cocktail bars create clear opportunities to sell to Dakota for beverage suppliers, equipment, private dining and events, menu engineering, and guest experience tech that enhances F&B operations across properties.

Talent Growth Dakota Academy and a strong record of internal promotions and industry awards highlight a receptive environment for HR technology, recruitment, and staff training partnerships that help scale people capabilities alongside expansion plans.

Data and Marketing The current tech stack featuring Bookly, Google Data Studio, DBT, and social advertising indicates potential to offer advanced analytics, marketing automation, booking optimization, and cross-channel attribution services to drive occupancy and guest engagement.

Operational Efficiency With mid-market revenue scale and multi-property growth, there is opportunity to collaborate on sustainability-focused upgrades, energy management, and digital guest-experience improvements that improve margins and align with industry trends in hospitality.