Insights

Luxury Heritage Appeal DAKS's strong British heritage, iconic House Check pattern, and exclusive Warrants position it as a premium brand appealing to high-net-worth customers seeking timeless elegance and quality assurance.

Global Market Presence With flagship stores on Bond Street and a significant presence in the Far East including Japan, Korea, Hong Kong, and China, there are ample opportunities to target affluent consumers and expand distribution partnerships internationally.

Digital Engagement Strategy Utilizing diverse digital platforms such as social media, online Commerce solutions, and targeted marketing tools indicates a strong online presence, inviting collaboration on digital campaigns and e-commerce enhancements.

Potential for Upscale Collaborations DAKS's reputation for luxury tailoring and accessories creates opportunities for partnerships with complementary brands in high-end fashion, accessories, or lifestyle sectors to attract new customer segments.

Market Expansion Opportunities Given the company's substantial revenues and established international distribution, there are potential sales opportunities through new retail outlets, licensing deals, or exclusive collections tailored for emerging luxury markets.

Similar companies to DAKS

DAKS Tech Stack

DAKS uses 8 technology products and services including Google Hosted Libraries, PushOwl, Shop Pay, and more. Explore DAKS's tech stack below.

  • Google Hosted Libraries
    Content Delivery Network
  • PushOwl
    Marketing Automation
  • Shop Pay
    Payment Processing
  • American Express
    Payment Processing
  • reCAPTCHA
    Security
  • HSTS
    Security
  • Facebook
    Widgets
  • Twitter
    Widgets

Media & News

DAKS's Email Address Formats

DAKS uses at least 1 format(s):
DAKS Email FormatsExamplePercentage
First.Last@daks.comJohn.Doe@daks.com
75%
FLast@daks.comJDoe@daks.com
20%
FirstLas@daks.comJohnDoe@daks.com
3%
First@daks.comJohn@daks.com
2%

Frequently Asked Questions

Where is DAKS's headquarters located?

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DAKS's main headquarters is located at 20 Baltic Street London, England ec1y 0ul United Kingdom. The company has employees across 4 continents, including EuropeNorth AmericaAfrica.

What is DAKS's stock symbol?

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DAKS is a publicly traded company; the company's stock symbol is DKSC.

What is DAKS's official website and social media links?

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DAKS's official website is daks.com and has social profiles on LinkedIn.

What is DAKS's SIC code NAICS code?

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DAKS's SIC code is 7217 - Carpet and Upholstery Cleaning NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does DAKS have currently?

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As of February 2026, DAKS has approximately 127 employees across 4 continents, including EuropeNorth AmericaAfrica. Key team members include Head Of Licensing & Sales (asia): C. M.Head Of Licensing And Sales: C. M.Head Of Advertising And Public Relations: J. S.. Explore DAKS's employee directory with LeadIQ.

What industry does DAKS belong to?

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DAKS operates in the Retail Luxury Goods and Jewelry industry.

What technology does DAKS use?

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DAKS's tech stack includes Google Hosted LibrariesPushOwlShop PayAmerican ExpressreCAPTCHAHSTSFacebookTwitter.

What is DAKS's email format?

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DAKS's email format typically follows the pattern of First.Last@daks.com. Find more DAKS email formats with LeadIQ.

When was DAKS founded?

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DAKS was founded in 1894.

DAKS

Retail Luxury Goods and JewelryEngland, United Kingdom51-200 Employees

The DAKS name has always been synonymous with British Heritage, style and elegance. Originally founded in 1894 by Simeon Simpson, who provided a bespoke tailoring service in Middlesex Street, in the City of London.	

Today the brand is one of the UK's most quintessentially British luxury labels, specialising in fine tailoring and accessories for both Men and Women. The brand's unique House Check, which is recognised worldwide, was introduced in 1976 and has become an international symbol, featuring heavily throughout the clothing and accessories ranges.	

DAKS are proud to hold all three Warrants, only one of 15 firms (out of a total of 820) to do so, and hosts its flagship store on Bond Street in the UK. Worldwide, DAKS is exported to over 30 countries and sold in more than 2,000 speciality shops, major stores and concessions. The company has a strong reputation in the Far East markets, having been sold under license in Japan for more than 30 years and in Korea is the number one non-domestic brand. Standalone stores in Hong Kong, mainland China and Taiwan confirm DAKS's strong position as a truly global brand.

Section iconCompany Overview

Headquarters
20 Baltic Street London, England ec1y 0ul United Kingdom
Website
daks.com
SIC Code
7217 - Carpet and Upholstery Cleaning
Stock Symbol
DKSC
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
1894
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    DAKS's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    DAKS's revenue is estimated to be in the range of $100M$250M

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