Regional presence Established since 1975 with a three-generation legacy in Central Iowa, Dale Howard Auto Center serves a broad local network including Ames, Waterloo, Cedar Falls, and multiple surrounding communities, indicating strong local market familiarity and potential for regional fleet sales or cross-sales.

Multi-line strength Offers seven major new vehicle lines and a substantial pre-owned, one-owner inventory, presenting cross-sell opportunities across new and used vehicle segments as well as potential trade-in and certified pre-owned programs.

Service as differentiator In-house service, parts, tires, and maintenance with ASE-certified technicians trained by major manufacturers, plus courtesy transportation, creating ongoing after-sales engagement and upsell possibilities in maintenance plans and service packages.

Digital readiness Visible online presence through a virtual showroom and use of Google Workspace and cloud services suggests readiness for online lead capture, virtual appointments, and targeted digital marketing to drive both new and used vehicle inquiries.

Growth signals Revenue range indicates mid-market dealership potential; partnerships such as the Ford collaboration and regional booster activities imply openness to co-marketing, sponsorships, and dealer program opportunities to expand market reach.