Strong Community Presence Dale Howard Auto Center has established a longstanding presence in Iowa Falls and surrounding Central Iowa communities, providing opportunities to engage local customers through targeted marketing and community partnership initiatives.

Diverse Inventory With a large selection of new vehicles across seven major lines and a substantial pre-owned inventory of one-owner local trade-ins, the dealership can attract a wide range of buyers seeking different makes and models.

Service & Maintenance Focus Offering specialized services such as tires, brakes, and general maintenance with ASE certified technicians presents cross-selling opportunities for service contracts, accessories, and aftermarket products.

Digital Engagement Their use of platforms like WordPress, Crazy Egg, and Google Tag Manager indicates a focus on enhancing online customer experience, which can be leveraged to drive more virtual showroom visits and online sales.

Partnership Potential Recent collaborations with Ford Motor Co. and active community involvement suggest openness to partnerships that could expand brand visibility, promote special financing or promotional programs, and increase sales channels.