Expanding Locations The museum has recently opened new venues in Philadelphia and Chicago, indicating an active expansion strategy that presents opportunities to partner with local businesses for corporate events, sponsorships, or cross-promotional activities.

Interactive Experiences With a focus on immersive and engaging illusions, the company can be a unique event spaces or entertainment provider for corporate team-building activities, parties, and branded experiences.

Diverse Event Offerings Offering corporate packages including museum entry, illusionist performances, and food services, presents multiple upselling potential to expand event sales and cater to diverse client needs.

Digital Engagement Utilizing modern tech stack tools such as Google Tag Manager and HTTP/3, there is scope to leverage digital marketing and analytics to target local businesses, schools, and event planners more effectively.

Market Niche Segment Operating in the entertainment and experiential learning space with a relatively small team, the company offers personalized service, presenting opportunities to collaborate with educational institutions, birthday parties, or niche entertainment providers.