DanceOn Email Format
Entertainment ProvidersCalifornia, United States11-50 Employees
DanceOn is a digital media company based in Encino, California, operating in the entertainment providers space. It connects music and pop culture through dance, using multi-platform storytelling and influencer-driven programming to reach audiences seeking on-demand music content. The network reports over 4 billion views, more than 30 million subscribers, and over 50 million fans across its platforms, reflecting the role of dance in music-driven moments. Its programming includes The Edge, a documentary-style series exploring iconic music videos, tours and performances, and Dance Showdown, a long-running dance competition with substantial viewership. The company was founded by Amanda Taylor alongside Madonna, Guy Oseary, and Allen DeBevoise, with a focus on empowering musicians and other creators in the digital era. In January 2018, DanceOn launched Life of a Fitness Pop Star, releasing a trailer ahead of the series premiere.