Insights

Strong Market Presence Dansons has achieved significant brand recognition in the pellet grill and fuel markets, backed by partnerships with major retailers and award-winning products, presenting opportunities to expand into additional retail channels and premium product lines.

Recent Strategic Acquisition Being acquired by W. C. Bradley Co. in June 2023 enhances Dansons' financial stability and access to a diversified distribution network, providing a solid foundation for launching new products and entering new geographic markets.

Innovative Tech Focus With recent collaborations in live video repair services and an active online presence, Dansons is leveraging technology to improve customer engagement and after-sales support, offering avenues for integrated digital sales and enhanced customer loyalty programs.

Product Awards and Recognition Winning industry awards for home and innovation excellence indicates a strong product appeal that can be leveraged to target higher-end consumer segments and develop premium marketing campaigns.

Operational Adjustments The recent closure of distribution centers and layoffs suggest a shift in operational strategy, which may create opportunities for partners in supply chain management or warehousing services to support Dansons’ growth and distribution efficiency.

Dansons Tech Stack

Dansons uses 8 technology products and services including Webpack, jQuery, PWA, and more. Explore Dansons's tech stack below.

  • Webpack
    Development
  • jQuery
    Javascript Libraries
  • PWA
    Miscellaneous
  • PHP
    Programming Languages
  • Google Analytics
    Web Analytics
  • Ionicons
    Web Fonts
  • GoDaddy
    Web Hosting
  • Nginx
    Web Servers

Media & News

Dansons's Email Address Formats

Dansons uses at least 1 format(s):
Dansons Email FormatsExamplePercentage
First.Last@dansons.comJohn.Doe@dansons.com
98%
Fir.Last@dansons.comJoh.Doe@dansons.com
1%
FirstL@dansons.comJohnD@dansons.com
1%

Frequently Asked Questions

Where is Dansons's headquarters located?

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Dansons's main headquarters is located at Scottsdale, Arizona 85258 United States. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is Dansons's phone number?

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You can contact Dansons's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Dansons's official website and social media links?

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Dansons's official website is dansons.com and has social profiles on LinkedIn.

What is Dansons's NAICS code?

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Dansons's NAICS code is 31-33 - Manufacturing.

How many employees does Dansons have currently?

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As of April 2026, Dansons has approximately 194 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Ceo: D. S.Chief Operating Officer: J. T.Chief Financial Officer: J. S.. Explore Dansons's employee directory with LeadIQ.

What industry does Dansons belong to?

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Dansons operates in the Manufacturing industry.

What technology does Dansons use?

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Dansons's tech stack includes WebpackjQueryPWAPHPGoogle AnalyticsIoniconsGoDaddyNginx.

What is Dansons's email format?

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Dansons's email format typically follows the pattern of First.Last@dansons.com. Find more Dansons email formats with LeadIQ.

When was Dansons founded?

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Dansons was founded in 1999.

Dansons

ManufacturingArizona, United States51-200 Employees

Founded in 1999 by Dan Thiessen and his sons, Dansons began with a simple yet powerful vision to turn sawmill waste into a reliable energy source. Over time, the business evolved from horse and animal bedding to high-quality pellet fuel and pellet grills. The company experienced tremendous growth over the last decade as Pit Boss grills and pellet fuel gained national brand awareness and partnered with national retailers to help build the pellet grill category. In 2023, Dansons was acquired by W. C. Bradley Co.

W. C. Bradley Co. is a global diversified holding company, headquartered in Columbus, Georgia. Founded in 1885, it is privately held, now reaching into its 7th generation of family ownership. The company has a unique history that includes early investment in The Coca-Cola Company, operating diverse businesses in the textiles industry, retailing outdoor sports equipment and apparel, and manufacturing barbecue grills. W. C. Bradley has a powerful culture, rooted in tradition, integrity and servant leadership.

Section iconCompany Overview

Headquarters
Scottsdale, Arizona 85258 United States
Phone number
NAICS Code
31-33 - Manufacturing
Founded
1999
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Dansons's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Dansons's revenue is estimated to be in the range of $100M$250M

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