Established Market Presence Darice has a long-standing history in the retail art supplies industry since 1954, indicating strong brand recognition and a loyal customer base that can be leveraged for new product lines or expanded distribution partnerships.

Recent Acquisition Being acquired by Michaels Stores in 2016 for $150 million provides potential cross-promotional opportunities and access to a larger retail network to accelerate sales growth and expand market reach.

Moderate Revenue Range With a revenue range of $1 million to $10 million, there are opportunities to target small to mid-sized retail partners or develop scalable product offerings to increase sales and market penetration.

Digital Engagement Darice utilizes various digital tools and platforms including MySQL, jQuery, and social media channels like Twitter, indicating an openness to digital marketing and online sales channels that can be expanded for customer acquisition and engagement.

Market Positioning Operating within the competitive retail art supplies sector alongside giants like Amazon and Hobby Lobby suggests potential to differentiate through unique product lines, exclusive collaborations, or value-added services targeted at craft enthusiasts and educational institutions.