Acquired by Michaels Darice was acquired by Michaels Stores in 2016 for $150M, indicating a potential path for business development teams to align with Michael's retail ecosystem, distribution channels, or private label opportunities through partner programs or cross-sell.
Mid-market scale With 51-200 employees and annual revenue in the 1–10 million range, Darice sits in a mid-market segment that often seeks scalable supply partnerships, dropship arrangements, or value-added services to compete with larger art retailers.
E-commerce tech Utilizes Salesforce Commerce Cloud and modern web technologies, suggesting openness to enhanced digital commerce partnerships, integrations, and co-marketing opportunities that leverage a modern storefront.
Art supplies focus Operating in the retail art supplies space, there is potential to explore private-label collaborations, wholesale programs, or bundled creative kits that align with trend-driven consumer demand and education-friendly products.
Growth potential Relatively small revenue tier and historical acquisition activity imply room for strategic partnerships, channel expansion, or supplier financing discussions to support broader product distribution and market reach.