Datassential Employee Directory
Information ServicesIllinois, United States201-500 Employees
Datassential is a Chicago, Illinois-based information services company that operates a food and beverage intelligence platform. Its offerings help clients identify trends, benchmark against competitors, and gain sales insights to inform product development, marketing, and go-to-market strategies. Founded in 2001, Datassential counts major brands such as Burger King, DoorDash, General Mills, Land O Lakes, Pepsi, Starbucks, and Target among its customers. The company emphasizes AI-powered insights and proprietary data delivered through an intuitive user interface. It also notes a culture that values diverse perspectives and ongoing learning. In June 2026, Datassential announced a partnership with Circana to produce joint industry intelligence reports that combine operator purchasing data, menu intelligence, consumer insights, and AI analysis.