Innovative Risk Analytics DataX Ltd specializes in advanced risk analytics tailored for the non-prime market, providing unique credit reporting and fraud mitigation solutions that can significantly enhance the decision-making processes of financial institutions seeking to expand or refine their credit offerings.

Strategic Acquisition Being acquired by Equifax in 2018 positions DataX within a larger credit analytics ecosystem, offering potential cross-selling opportunities to leverage Creditor data and risk management tools for increased market penetration.

Technology Infrastructure Utilizing cloud-based platforms like Amazon CloudFront and S3 along with dynamic security measures such as Cloudflare Bot Management ensures reliable, secure, and scalable service delivery—an attractive proposition for enterprises prioritizing IT resilience.

Market Niche Focus Targeting the non-prime credit segment with flagship products like Credit Optics Score and customized authentication solutions, DataX appeals to financial firms looking to serve underserved customer bases with tailored risk management tools.

Growth Potential With revenues between 1 million and 10 million USD and a lean team of up to 50 employees, DataX presents a growth opportunity for partners and investors aiming to scale innovative credit solutions within the expanding alternative and non-prime lending markets.