Recent Salesforce Acquisition As a Salesforce subsidiary with a history of integration into Salesforce Marketing Cloud, Datorama presents significant cross-selling opportunities for Salesforce’s extensive ecosystem and clients seeking advanced marketing analytics solutions.

Innovative Data Connectivity Datorama’s launch of Datorama Total Connect highlights its ability to facilitate flexible data integration from sources lacking direct API connectors, appealing to companies with diverse or legacy data infrastructure.

Expanding Marketing Tools The rollout of new analytics tools and a dedicated app store demonstrates Datorama’s commitment to providing value-added features, creating potential for upselling additional modules or custom solutions to existing clients.

Mid-size Market Focus With a revenue range of 50 to 100 million and a workforce of up to 1,000, Datorama targets mid-market enterprises, offering scalable marketing intelligence solutions ideal for companies looking to expand their marketing tech stack.

Strategic Partnerships Collaborations with platforms like Social Studio and integrations within the Salesforce ecosystem indicate opportunities to develop joint offerings or co-marketing initiatives to attract joint clients interested in holistic customer insights.