Strong Market Position Datorama is a leading marketing analytics platform with a substantial revenue range of 100 million to 1 billion dollars and a dedicated customer base, making it an attractive target for expansion of advanced AI-driven marketing solutions and partnerships.

Recent acquisitions and integrations Having been acquired by Salesforce and integrating with tools like Social Studio and launching products such as the Multi-Touch Attribution App, Datorama demonstrates a strong commitment to expanding its ecosystem, presenting opportunities for sales of complementary marketing tech and data management services.

Innovative Data Connectivity With features like Datorama Total Connect enabling flexible data source integration, there is potential to upsell customized data integration solutions to enterprise clients seeking seamless data aggregation across diverse platforms.

Technology Stack and Development Utilizing a diverse set of technologies, including Angular Material, PHP, and Adobe Experience Manager, Datorama indicates ongoing innovation, which can be leveraged to position supplementary development services or advanced integrations tailored to client requirements.

Growing Customer Base As part of Salesforce, Datorama has access to a broad enterprise market and global reach, providing opportunities to target large organizations seeking comprehensive marketing intelligence platforms, potentially opening up upsell and cross-sell avenues within their existing infrastructure.