Strategic Acquisition Datorama was acquired by Salesforce in 2018, integrating its AI-powered marketing intelligence platform into Salesforce’s Marketing Cloud, which can be a compelling selling point when approaching clients already invested in Salesforce ecosystems.

Innovative Integrations The launch of Datorama Total Connect and Multi-Touch Attribution App demonstrates a focus on flexible data connectivity and advanced attribution, appealing to enterprises seeking comprehensive marketing data solutions.

Market Positioning With a revenue range of $100 million to over a billion and a large employee base nearing 1000, Datorama presents an established yet evolving platform suited for mid-to-large size organizations aiming for sophisticated marketing analytics.

Growth & Expansion Frequent platform enhancements and strategic partnerships, such as with Social Studio, highlight Datorama’s commitment to expanding its capabilities and market reach, providing opportunities to sell added-value services and integrations.

Targeted Customer Base Datorama’s focus on cloud-based AI marketing analytics appeals to data-driven companies looking to unify and optimize their marketing efforts, making it a suitable solution for organizations aiming to enhance their marketing ROI.